[An official ceremony for the Go-live of the CRM system of RongViet, KPMG Vietnam and Microsoft] 

Mr. Nguyen Chi Trung, Member of Board of Directors, Head of the CRM Project Steering Committee at RongViet Securities, emphasizes the crucial role of providing excellent customer experiences in nurturing and building customer loyalty for the business. According to him, CRM is an important tool that supports the business team at every customer touchpoint. This sets high expectations for RongViet and KPMG in Vietnam in enhancing customer experiences through the CRM system.